
2012 - Launch “Positive” which is cosmetic products for B2C market
In 2012, there was an important change to the business strategies. The company diversified its business. Originally, the company provided security printing services, IT services, and packaging services for B2B (Business to Business) customers, focusing on the government sector and agencies. This time the company penetrated the B2C (Business to Customer) market under KBM Goodwill Co., Ltd. The new business includes manufacturing and distributing cosmetics, and dietary supplements branded Positif. The manufacturing adheres to the standard from Japan.